Tierra is the marketer for Far West Imports. She's the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google's advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app's UI and features?
SplitMetrics
Optimize 360
Web Vitals
Google Analytics 360
Firebase A/B Testing
Optimizely
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Explanation: Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?
Explanation: The Google service that allows Tierra and the development team to test the app's UI and features is **Firebase A/B Testing**. This tool is specifically designed for mobile applications, enabling teams to conduct A/B tests on different app variations to determine which features or designs yield the best results in terms of user engagement and conversions. By leveraging Firebase A/B Testing, Tierra can assess the effectiveness of the shopping cart and checkout features, making data-driven decisions to optimize the app for a better user experience and increased conversion rates for Far West Imports.
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