Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?
Display their most popular products on the home page
Display contact information
Display all their products on the home page
Ensure he feels as welcome as if he was at the store
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Explanation: Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?
Explanation: To make a good first impression on Jerry, the site marketer for Bernina must **ensure he feels as welcome as if he was at the store**. Creating a welcoming online environment is crucial for engaging visitors and making them feel valued from the moment they land on the website. This can be achieved through inviting design, friendly and approachable language, easy navigation, and helpful resources that mimic the personal touch of in-store customer service. By fostering a warm and inviting atmosphere, Bernina can enhance Jerry's online shopping experience, encouraging him to explore their offerings further and ultimately increasing the likelihood of a purchase.
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