Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?
Google Site Testing
Google Analytics 360
Data Studio
Optimize 360
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Explanation: Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?
Explanation: The Google service that can easily test the changes on PacificShipping.com is **Optimize 360** because it is specifically designed for A/B testing and personalization within websites. This tool allows Daniel and the development team to create different variations of their site’s pages to evaluate the effectiveness of the new personalization features before they go live. By using Optimize 360, they can analyze user interactions and determine which versions of the site lead to better engagement and conversions, ensuring that the personalization efforts are successful in enhancing the user experience for their international freight services.
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