You're a marketer for your company's website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You've recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Dynamic merchant processing

Progressive checkout

Using given information

Static profile matching


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?


Explanation: The type of user personalization known in this context is **using given information** because the one-click-to-buy option utilizes pre-existing data stored in the user's account to streamline the checkout process. By accessing information such as shipping and payment details that the user has previously provided, this approach simplifies the purchasing experience, allowing customers to complete their transactions quickly and efficiently. Implementing this type of personalization can significantly reduce friction during the checkout process, addressing the high exit rates and enhancing overall user satisfaction on Smith&Smith.com.
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