Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish's site. Why should Jellyish integrate their testing platform with their site analytics?

Integrating a testing platform with site analytics allows for a more comprehensive understanding of user behavior during tests. Analytics tools provide detailed data on user journeys, engagement metrics, and conversion funnels, which can highlight specific points where users encounter difficulties or drop off. This integration enables Caitlyn to correlate test variations with detailed behavioral data, making it easier to pinpoint exactly why a certain test performed well or poorly, thus identifying problem areas more efficiently. Giving all teams easier access to results is a benefit of good reporting, not specifically integration with analytics. Automatically forwarding data to Google Ads is not a primary function of integrating a testing platform with site analytics. Allowing site users to see test results is not a standard or desirable practice in A/B testing.