Otis is the marketer for his company's web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers.
Imagery
Specialization
Analytics
Landing pages
Navigation
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Explanation: Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers.
Explanation: Otis should focus on **landing pages** and **navigation** to improve the user experience of ClassicRock.com. Enhancing landing pages will ensure that they are visually appealing and relevant to users’ interests, making it easier for visitors to find the specific music they are looking for. Additionally, optimizing navigation is crucial for allowing users to easily move through the site and access different sections without frustration. By improving these two areas, Otis can create a more enjoyable and efficient browsing experience, ultimately encouraging users to spend more time on the site and increasing the likelihood of conversions.
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