Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

To create an immersive experience using existing 3D assets for a new car launch, you should use the Swirl ad format because it is specifically designed to host interactive, 3D models within a display banner on the mobile web. Unlike the Flipbook or Parallax formats, which rely on 2D video or layered image assets to create the illusion of depth and motion, Swirl allows users to physically rotate, zoom, and engage with a high-fidelity 3D model as they scroll through a page. This format is ideal for automotive brands because it provides a virtual "showroom" experience, enabling potential customers to explore the car's exterior and features from every angle directly within the ad unit.