You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

See if the line item has multiple targeting assigned.

Use the Deal Troubleshooter.

Review the campaign-level targeting.

Contact the publisher.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?


Explanation: The correct initial step to take when reviewing under-delivered impressions for a Programmatic Guaranteed deal in Display & Video 360, as per the Google Display and Video 360 certification context, is to Use the Deal Troubleshooter. The Deal Troubleshooter is a tool designed to provide insights into potential issues affecting deal delivery. By utilizing this feature, advertisers can quickly identify and address the reasons behind the under-delivery. It allows for a systematic and efficient investigation of potential problems within the deal setup, targeting, or other factors that may have contributed to the under-performance. This proactive approach enables advertisers to troubleshoot and resolve issues promptly, ensuring the optimal delivery of impressions and maximizing the effectiveness of Programmatic Guaranteed deals.
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