If your coworker asks what optimized targeting does, how could you explain it?
Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
Optimized targeting helps marketers reach, engage, and convert their target audiences across Google's vast advertising network.
Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
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Explanation: If your coworker asks what optimized targeting does, how could you explain it?
Explanation: Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences, helping marketers reach, engage, and convert their target audiences across Google's vast advertising network by leveraging advanced machine learning algorithms to identify and target potential customers who share similar characteristics and behaviors with the initially defined audience segments.
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