In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

Your footwear client has a new line of basketball sneakers launching soon. They're running video ads and want to see how many impressions their video ad received.

You're working with a painting company running a new campaign. They're running video ads and want to determine how many users watched the third quartile of the video ad.

You're working with a national vegetable distributor launching a new vegetable product. They're running video ads and want to know how many users watched the video ad in its entirety.

Your beverage distributor client is launching a video campaign. They're running video ads and want to determine how many users watched the first quartile of the video ad.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?


Explanation: In Campaign Manager 360, the appropriate scenario to use the metric "video impressions or video starts" aligns with the option: "Your footwear client has a new line of basketball sneakers launching soon. They're running video ads and want to see how many impressions their video ad received." This metric is ideal for measuring the number of times the video ad has been viewed or started by users. For a footwear client launching a new line of basketball sneakers, understanding the impressions metric provides crucial insights into the reach and exposure of their video ads. Impressions indicate the number of times the ad was displayed on users' screens, regardless of whether the ad was watched in its entirety or not. This metric helps in assessing the initial impact and visibility of the video ad campaign, allowing the client to gauge the effectiveness of their promotional efforts in generating awareness among their target audience. Therefore, this option correctly identifies the use of video impressions as the appropriate metric for monitoring the reach and initial engagement levels of the basketball sneakers campaign through video ads within Campaign Manager 360.
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