A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don't want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

Optimized targeting is the best choice because it uses machine learning to find new and relevant audiences beyond your manually selected segments, which helps prevent over-restriction and improves campaign performance. It leverages real-time signals to identify users most likely to convert, aligning with the goal of reaching the "right audience" without limiting reach. Demographic targeting (e.g., age, gender) can be too broad or too narrow without additional signals, potentially restricting performance if not carefully balanced. Viewability targeting focuses on ad impression quality rather than audience relevance. Device targeting limits reach to specific devices, which might be too restrictive if the goal is broad audience discovery.