In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don't want their audience seeing the ad more than twice a month. How should you set up frequency management?
You should set it up in their campaign settings.
You should set it up in their line item settings.
You should set it up in their insertion order settings.
You should set it up in their specific audience settings.
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Explanation: In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?
Explanation: To manage the frequency of their holiday shopper campaign effectively in Display & Video 360, the national gift shop chain should configure frequency management settings within **their specific audience settings**. By setting up frequency management at the audience level, advertisers can control how often individuals within the targeted audience see the ad. In this case, the gift shop chain aims to limit the exposure to a maximum of twice a month for holiday shoppers. Adjusting frequency within the specific audience settings ensures that this constraint is applied precisely to the intended audience, preventing overexposure and fatigue while optimizing the campaign's performance during the holiday season.
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