In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don't want their audience seeing the ad more than twice a month. How should you set up frequency management?

Frequency management for a specific audience is best handled within the audience settings themselves. This allows the frequency cap to be applied directly to the defined audience, ensuring that individuals within that segment are not overexposed to the ad, regardless of which line item or insertion order is targeting them. Setting it at the campaign, insertion order, or line item level would apply the frequency cap to all audiences targeted by those higher-level entities, which might not align with the goal of managing frequency specifically for the "holiday shoppers" audience.