A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations' homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
Programmatic Guaranteed deal or Preferred deal
Open Auction deal or Private Auction deal
Private Auction deal or Preferred deal
Open Auction deal or Programmatic Guaranteed deal
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Explanation: A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
Explanation: For the national car dealer looking to promote their end-of-year sale on specific national radio stations' homepages while retaining the flexibility to pause the deal at their discretion, the suitable types of Display & Video 360 deals are **Private Auction deal or Preferred deal**. These deal types offer the desired control and targeting for the car dealer. A Private Auction deal allows the dealer to negotiate directly with selected publishers, ensuring access to premium inventory on the specified radio stations' homepages. Simultaneously, a Preferred deal provides a level of flexibility, allowing the dealer to prioritize certain inventory without committing to a fixed volume, and they can pause the deal as needed, aligning with their requirement for discretionary control over the advertising agreement.
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