A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations' homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

A Private Auction (PA) deal allows the car dealer to bid on a curated inventory from specific publishers (radio stations) at a floor price, giving them control over their spend and the option to pause the deal. A Preferred Deal (PD) offers a fixed price for specific inventory, guaranteeing impressions without a bidding process, and also allows for negotiation and the ability to stop the deal. Both options provide the desired control and access to premium inventory. Programmatic Guaranteed (PG) deals involve a fixed price and guaranteed impressions, but typically require a commitment that makes pausing difficult. Open Auction (OA) deals offer broad reach but lack the direct negotiation and premium inventory access needed for specific national radio homepages.