Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher's site. What deal type should they use?
Programmatic Guaranteed deal
Open auction deal
Preferred deal
Private auction deal
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Explanation: Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
Explanation: For the leading outdoor gear retailer aiming to secure a fixed number of impressions within the outdoor adventures section of a specific media outlet for their Display & Video 360 campaign, the appropriate deal type is a **Programmatic Guaranteed deal**. This type of deal provides the advertiser with a guaranteed number of impressions at a fixed price, ensuring the desired visibility and reach within the specified section of the publisher's site. By opting for a Programmatic Guaranteed deal, the outdoor gear retailer can establish a direct and secure agreement with the media outlet, assuring the fulfillment of their campaign goals while maintaining control over the impression volume and placement on the publisher's site.
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