Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher's site. What deal type should they use?

Programmatic Guaranteed deal

Open auction deal

Preferred deal

Private auction deal


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?


Explanation: For the leading outdoor gear retailer aiming to secure a fixed number of impressions within the outdoor adventures section of a specific media outlet for their Display & Video 360 campaign, the appropriate deal type is a **Programmatic Guaranteed deal**. This type of deal provides the advertiser with a guaranteed number of impressions at a fixed price, ensuring the desired visibility and reach within the specified section of the publisher's site. By opting for a Programmatic Guaranteed deal, the outdoor gear retailer can establish a direct and secure agreement with the media outlet, assuring the fulfillment of their campaign goals while maintaining control over the impression volume and placement on the publisher's site.
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