You're working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

Bidding 20% higher than the floor price in a non-guaranteed deal is a strategy to account for currency fluctuations and exchange rate differences when paying in multiple currencies for a global campaign. This buffer helps ensure your bids remain competitive even if exchange rates shift, preventing your bids from falling below the floor price in a different currency. Applying frequency management is a separate targeting setting and doesn't directly relate to bid adjustments for floor price. Working across multiple publishers within a deal doesn't inherently require a higher bid above the floor price; it's more about deal setup. Guaranteeing a fixed number of impressions is characteristic of a guaranteed deal, not a non-guaranteed deal where bidding above the floor price is a strategy to increase win rate, not guarantee impressions.