Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

In Google Display & Video 360, advertisers can protect their brand by using brand safety and suitability controls that determine where ads are allowed to appear. Digital content labels classify content by maturity level (such as G, PG, or mature audiences), sensitive categories allow advertisers to exclude content related to topics like tragedy, sensitive social issues, or other potentially harmful environments, and invalid traffic filters help prevent ads from serving on fraudulent or non-human traffic sources. These tools are particularly important for campaigns like connected TV (CTV) where brands want strict control over placement quality. Therefore, the correct answer is digital content labels, sensitive categories, and invalid traffic, because together they help ensure ads appear only in safe, appropriate, and legitimate environments.