You're setting up a non-YouTube connected TV (CTV) campaign and want to make sure you're doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?

For non-YouTube CTV campaigns in Display & Video 360, it's crucial to ensure your creatives are correctly sized for the inventory. CTV platforms commonly support 15-, 30-, and 60-second ad durations. While other durations might exist, these are the most widely accepted and ensure broad reach across various CTV publishers. If your creatives don't match these standard lengths, they may be rejected or not served, hindering campaign delivery. Setting the campaign to purchase CTV app inventory through both deals and open auction is a bidding strategy, not a fundamental setting for proper campaign functionality. Limiting inventory to a particular device restricts reach and isn't a prerequisite for proper setup. Adding brand safety targeting is a best practice for all campaigns but isn't a specific requirement for non-YouTube CTV to function.