Which users would benefit from using Display & Video 360?

Display & Video 360 (DV360) is a demand-side platform (DSP) designed for advertisers. It allows them to plan, execute, and manage programmatic advertising campaigns across various ad exchanges and publishers, buying digital ad inventory efficiently. Publishers and media owners use supply-side platforms (SSPs) or ad servers to manage their inventory, not DV360. While advertisers use DV360 to deliver ads, the platform itself doesn't store and deliver ads to a publisher's webpage; that's typically handled by an ad server. Website owners use analytics tools like Google Analytics to track and report on website traffic, which is distinct from DV360's function as an ad buying platform.