Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.
You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.
You can use conversion modeling to help fill the gap when some conversions can't be observed and attributed directly.
You can't enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
Google SkillShop Bundle. Includes answers for every real Google SkillShop certification exam.
All-in-One: Get all Google SkillShop exams answers with explanations in one bundle. This package includes answers for every current Google SkillShop Platform certification. Regular updates Free updates. -> See what's included.
Questions | Answers | Explanations. Free Lifetime Updates.
Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!
Explanation: Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
Explanation: **You can use conversion modeling to help fill the gap when some conversions can't be observed and attributed directly.** In Display & Video 360, the option to customize attribution models involves utilizing conversion modeling to address situations where direct observation and attribution of conversions are not possible. Conversion modeling allows advertisers to account for conversions that may not have a clear and direct path, helping to provide a more comprehensive understanding of the customer journey. This flexibility is crucial for accurately attributing conversions, especially when some interactions may not be directly observable. It's important to note that conversion modeling is a valuable tool for refining attribution models, ensuring a more nuanced and accurate representation of the impact of various touchpoints in the customer conversion journey.
Google SkillShop Roll. Special Offer
Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.
Questions | Answers | Explanations. FREE Updates.
Were do I find this certification program?
This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.
Save time on exams and spend more time practicing.
Best-value Guides
- Special Bundle Offer Google_Ads_Roll
- Special Bundle Offer HubSpot_Exams_Roll
- Special Bundle Offer Google_SkillShop_Roll
- Special Bundle Offer Marketing_Platforms_Roll