Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.

You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.

You can use conversion modeling to help fill the gap when some conversions can't be observed and attributed directly.

You can't enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?


Explanation: **You can use conversion modeling to help fill the gap when some conversions can't be observed and attributed directly.** In Display & Video 360, the option to customize attribution models involves utilizing conversion modeling to address situations where direct observation and attribution of conversions are not possible. Conversion modeling allows advertisers to account for conversions that may not have a clear and direct path, helping to provide a more comprehensive understanding of the customer journey. This flexibility is crucial for accurately attributing conversions, especially when some interactions may not be directly observable. It's important to note that conversion modeling is a valuable tool for refining attribution models, ensuring a more nuanced and accurate representation of the impact of various touchpoints in the customer conversion journey.
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