Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
They should set up custom bidding.
They should set up instant reporting.
They should set up attribution modeling.
They should set up conversion tracking.
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Explanation: Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
Explanation: **They should set up attribution modeling.** To align consumers' behavior with the annual business goal of a 20% revenue increase in Display & Video 360, the national pet-care retail customer should establish attribution modeling. Attribution modeling allows advertisers to analyze and understand the impact of different touchpoints on consumer behavior and conversions. By setting up attribution modeling, the retailer can attribute revenue increases to specific interactions and channels throughout the customer journey. This insight helps in optimizing marketing strategies, allocating resources effectively, and gaining a comprehensive understanding of how different elements contribute to achieving the business goal. Attribution modeling is a crucial tool for connecting consumer behavior with overarching business objectives and enhancing the overall effectiveness of advertising efforts.
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