You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

To understand your potential campaign exposure for a specific demographic like adults aged 18–34, you should use the Reach planning tool because it is specifically designed to forecast the on-target reach and frequency of a media plan before it goes live. This tool allows you to input your desired budget, location, and demographic constraints to generate a reach curve that predicts how many unique users within that age bracket you can expect to reach across various inventory types, including YouTube and open auction video. By providing metrics such as "On-target reach percentage" and "On-target impressions," the Reach planning tool enables you to model different scenarios and optimize your product mix to ensure maximum visibility among your core audience of young adults.