You're running a campaign for your client's shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

When a Programmatic Guaranteed deal passes on bid requests, it means the inventory was not purchased. Since the campaign is frequency-managed at the campaign level, the system ensures that users are not overexposed to ads. If 10,000 bid requests were passed, it indicates that the frequency cap for those users was likely reached, or the inventory didn't meet targeting criteria, preventing further ad serving to them through that specific deal. This frees up budget that would have been spent on those impressions, allowing you to reallocate it to reach new, unique users who have not yet met the frequency cap. Decreasing unique reach or increasing ad exposure to the same users would contradict the purpose of frequency management. Decreasing impressions in certain regions is a targeting adjustment, not a direct consequence of passed bid requests.