You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you're running for your client. Within Display & Video 360, what audience types can you use?
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Correct answer: Programmatic Guaranteed.
Why this is the answer
Programmatic Guaranteed (PG) deals are the correct choice because they allow advertisers to reserve specific YouTube CTV inventory at a fixed price, ensuring reach to desired audiences. This deal type guarantees impressions and provides predictable delivery for brand-safe, high-quality placements. Open Auction, Private Auction deals, and Private deals are generally not applicable for reserving specific YouTube CTV inventory in the same way as Programmatic Guaranteed. While these deal types are used in Display & Video 360 for other inventory, they don't offer the same level of guaranteed access and audience targeting precision for YouTube CTV as PG deals. Open Auction is for real-time bidding on available inventory, Private Auction offers exclusive access to certain inventory but without guaranteed impressions, and Private deals are direct negotiations for non-guaranteed inventory.
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