What happens if an advertiser's bid isn't the highest in a private auction?

The advertiser still receives half the deal impressions.

The advertiser automatically wins the auction.

The advertiser with the highest bid wins all the impressions.

The deal is automatically canceled for the advertiser.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What happens if an advertiser’s bid isn’t the highest in a private auction?


Explanation: **The advertiser with the highest bid wins all the impressions.** In a private auction within Display & Video 360, the advertiser with the highest bid emerges as the winner and secures the opportunity to display their ads. Unlike other auction types where impressions might be shared among multiple advertisers, in a private auction, the highest bidder takes exclusive possession of all the available impressions. This competitive bidding model ensures that the advertiser willing to pay the most for the targeted audience or inventory obtains the full allocation of impressions specified in the private auction deal.
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