What happens if an advertiser's bid isn't the highest in a private auction?
Choose an answer
Tap an option to check your answer.
Correct answer: The advertiser with the highest bid wins all the impressions..
Why this is the answer
In a private auction, like other auction models, the advertiser who submits the highest bid for the available impressions wins the auction. This means they secure all the impressions offered in that specific deal. If an advertiser's bid is not the highest, they will not win the impressions. They do not automatically win, nor do they receive a partial share of impressions. The deal is not automatically canceled for the advertiser; rather, they simply do not win that particular auction round.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed