You're bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

$24.99

$25.00

$25.01

$15.00


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?


Explanation: **$25.00** is the amount you will pay in a fixed first-price auction for inventory within Display & Video 360. In a first-price auction, the winning bidder pays the exact amount they bid for the impressions. As you have the highest bid at $25, that is the amount you will be charged for each impression won in the auction. This straightforward pricing model ensures transparency, and the winning bidder pays the full bid amount, in this case, $25.00, for each impression they successfully secure in the auction.
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