You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
Choose an answer
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Correct answer: $25.00.
Why this is the answer
In a fixed first-price auction, the winning bidder pays the exact amount of their bid. Since your bid of $25 is the highest, you win the auction and pay $25. This differs from a second-price auction (like a Google Ads auction), where the winner pays only a small increment above the second-highest bid. The other options ($24.99, $25.01, $15.00) are incorrect because they do not reflect the exact winning bid in a fixed first-price auction.
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