Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

In Google Display & Video 360, when a customer wants to launch deal negotiations for exchanges integrated with deal sync, these negotiations must be conducted directly with the publishers who own the inventory. Deal sync allows automated updates between DV360 and the publisher’s system, but the initial terms, pricing, and inventory access are controlled by the publisher. Advertisers cannot initiate or finalize these deals on their own, nor does DV360 act as an intermediary for negotiations. Therefore, the correct answer is “Via publishers,” because the publisher is responsible for managing and negotiating inventory in deal-sync-enabled exchanges.