What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
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Correct answer: You can modify a blocklist, but you can't modify sensitive categories..
Why this is the answer
In Display & Video 360, the primary distinction between these two brand safety tools is that you can modify a blocklist, but you can't modify sensitive categories. A blocklist (or exclusion list) is a manual tool consisting of specific URLs, apps, or channels that you personally curate and update to prevent your ads from appearing on those specific sites. In contrast, sensitive categories are predefined by Google’s proprietary classification technology—covering topics like "Gambling," "Politics," or "Tragedy"—and while you can choose to either exclude or allow these entire categories, you cannot alter the specific criteria or the list of sites that Google has already classified into them. This allows you to exert granular, manual control through blocklists while relying on Google's automated, large-scale classification for broader content suitability.
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