A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Optimize for clicks
Optimize for completions
Optimize for time spent on-screen
Optimize for conversions
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Explanation: A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Explanation: **Optimize for completions** is the ideal video creative optimization strategy in Display & Video 360 when the goal is to identify and prioritize the ad that viewers watch to the end most frequently. By selecting this optimization option, the platform will use algorithms to favor the video creative that has a higher likelihood of being watched in its entirety. This strategy helps ensure that the ad with the highest completion rate is shown more frequently, maximizing the impact and engagement of the promotional content for the new novel.
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