Within Display & Video 360, what's a good use case for inventory packages?

A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.

A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.

An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.

A national coffee roaster is launching a new medium roast they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Within Display & Video 360, what’s a good use case for inventory packages?


Explanation: **A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.** Inventory packages in Display & Video 360 are beneficial in scenarios where advertisers want to execute non-guaranteed deals across multiple publishers. In this specific use case, the cosmetics brand launching a new line of bronzers for summer can leverage inventory packages to efficiently manage and optimize their non-guaranteed inventory across various beauty publishers. This allows them to streamline the process of reaching their target audience while promoting their summer product line effectively. Inventory packages help advertisers organize and structure their campaigns, making it easier to manage and optimize non-guaranteed deals with multiple publishers.
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