You're about to open a new online store for your art supplies business. You're ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?

Deep links are the correct choice because they allow mobile ads to directly open specific content within a mobile application, such as an in-app landing page for your new online store. This provides a seamless user experience, guiding users straight to the relevant product or promotional page within the app. Landing page links typically refer to web-based URLs and wouldn't directly open an in-app page. Custom links and text links are general terms that don't specifically address the functionality of opening content within a mobile app from an ad.