You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
Same-device measurement
Cross-environment conversions
Conversion tracking
Open measurement software development kit (SDK)
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Explanation: You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
Explanation: **Cross-environment conversions**. To measure the effectiveness of your advertising campaign across different devices, particularly from mobile to desktop, you should review "Cross-environment conversions" in Display & Video 360. Cross-environment conversions allow you to track user actions and conversions that occur across various devices, providing insights into the cross-device customer journey. This measurement is crucial for understanding how users transition between mobile and desktop platforms after interacting with your ads on mobile devices. By analyzing cross-environment conversions, you can gain valuable data on the impact of your campaign and optimize strategies to enhance the overall user experience and drive more conversions across different device types.
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