Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
Use custom affinity audience.
Use target audience.
Use custom intent audience.
Use lifestyle audience.
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Explanation: Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
Explanation: **Use custom intent audience.** To effectively target customers interested in the specific style of high-end watches with interchangeable faux-leather straps, you should use a "custom intent audience" in Display & Video 360. Custom intent audiences allow advertisers to reach users based on their demonstrated intent through online activities and searches. By defining relevant keywords and phrases related to the desired style of watches, you can tailor your audience to engage with users actively searching for or showing interest in similar products. This precision helps ensure that your ad reaches a relevant and receptive audience, maximizing the chances of attracting potential customers interested in the unique features of the new watch line.
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