Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?

A custom intent audience is the most suitable choice because it allows you to target users who have actively searched for specific products or services on Google. By inputting keywords related to "high-end watches," "interchangeable straps," or "faux-leather watches," you can reach individuals demonstrating a clear intent to purchase or research these items. Custom affinity audiences are broader, targeting users based on their general interests and habits, which might not be specific enough for this niche product. "Target audience" is a general term and not a specific audience type within Display & Video 360. "Lifestyle audience" is also a broad category, similar to affinity, and wouldn't provide the precise targeting needed for this specific product.