A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren't optimal near launch day. What Display & Video 360 deal types will meet their requirements?

Preferred deal or Private Auction deal

Preferred deal or Programmatic Guaranteed deal

Programmatic Guaranteed deal or Open Auction deal

Private Auction deal or Open Auction deal


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?


Explanation: To meet the resort's requirements of advertising on the homepage of multiple online travel agencies with the flexibility to back out based on weather conditions, the suitable Display & Video 360 deal types would be a "Preferred deal" or a "Private Auction deal." In a Preferred deal, the resort can negotiate premium placements directly with the selected online travel agencies, ensuring prime visibility on their homepages. Additionally, a Private Auction deal provides the flexibility needed, allowing the resort to participate in an auction with selected agencies but with the privacy and control to adjust or withdraw based on external factors like weather conditions. These deal types offer a balance between premium exposure and the ability to adapt to changing circumstances, aligning with the resort's advertising goals.
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