You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.

When some conversions can't be observed and attributed directly, conversion modeling can help fill the gap.

Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.

Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Explanation: In Display & Video 360, understanding the options for customizing attribution models is crucial. One of the key features available is conversion modeling, which plays a significant role when certain conversions cannot be directly observed or attributed. In such cases, conversion modeling steps in to provide a mechanism for attributing value to conversions that might otherwise be challenging to track directly. This flexibility in attribution modeling allows advertisers to optimize their campaigns more effectively, considering a broader spectrum of user interactions and touchpoints, thus enhancing the overall understanding of campaign performance.

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You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Explanation: You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

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Were do I find this certification program?

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