A national bridal chain created a specific audience within Display & Video 360. It'll be used in a campaign customized for wedding planners, and they don't want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?

Frequency management for a specific audience, like the wedding planners in this scenario, is best controlled within the audience settings. This allows the bridal chain to apply a frequency cap directly to that particular audience, ensuring they don't see the ad more than twice a month, regardless of which line items or campaigns target them. While frequency can be set at the line item, insertion order, or campaign level, applying it at the audience level provides the most precise control for this specific requirement. Setting it at a higher level (campaign or insertion order) would apply the cap to all audiences within that scope, which might not be desired. Setting it at the line item level would require duplicating the setting across all line items targeting that audience.