What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
Digital content labels, sensitive categories, and invalid traffic
Digital content labels, advertising verification, and invalid traffic
Digital content labels, sensitive categories, and general categories
Digital content labels, sensitive categories, and advertising review
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Explanation: What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
Explanation: To safeguard your brand within a connected TV (CTV) campaign in Display & Video 360, utilizing tools like digital content labels, sensitive categories, and invalid traffic measures is crucial. Digital content labels enable you to define the type of content your ads can appear with, ensuring alignment with your brand values. Sensitive categories allow you to avoid displaying ads in content categories that might be inappropriate or not brand-safe. Additionally, implementing measures against invalid traffic helps maintain the integrity of your campaign by filtering out fraudulent or non-human interactions. By leveraging these tools collectively, advertisers can enhance brand safety and maintain a positive association with their ads in the CTV environment.
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