Your company's sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

When Programmatic Guaranteed deals pass on bid requests, it means the inventory wasn't purchased. This frees up budget that was allocated for those impressions. Since the campaign is frequency managed at the campaign level, the system will use the available budget to try and find new users within the campaign's targeting parameters, rather than repeatedly showing ads to users who have already met their frequency cap or are otherwise not being bid on. Therefore, the freed-up budget can be reinvested to reach new users, potentially expanding the campaign's overall reach. Decreasing impressions in certain regions is not a direct outcome; the system aims to fulfill impressions elsewhere. Decreasing unique reach is incorrect, as the goal is to find new users. Increasing ad exposure to the same users is also incorrect, as frequency management aims to limit repeated exposure.