In which Display & Video 360 scenario should a marketer use inventory packages?

A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.

A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.

A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.

A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In which Display & Video 360 scenario should a marketer use inventory packages?


Explanation: Inventory packages in Display & Video 360 are suitable for a scenario where a client in the wellness industry aims to execute non-guaranteed inventory deals with multiple health publishers. This feature allows the client to bundle inventory across various publishers efficiently, reaching their target audience in the wellness niche. By using inventory packages, the marketer can streamline the process of managing non-guaranteed inventory deals, making it easier to negotiate, execute, and optimize campaigns across a range of health-related publishers. This ensures flexibility and effectiveness in reaching the desired audience within the wellness industry.
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