As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company's brand guidelines. Within the account hierarchy, what's the highest level you'd choose?
Line item and campaign
Partner and advertiser
Campaign and partner
Insertion order and campaign
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Explanation: As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?
Explanation: When establishing universal brand controls in Display & Video 360 to ensure alignment with company brand guidelines, the highest level within the account hierarchy to choose is "Partner and advertiser." This selection allows marketers to implement consistent brand controls across all products and campaigns associated with a specific partner and advertiser. By setting controls at this level, brand guidelines are uniformly applied, maintaining a cohesive and recognizable brand identity throughout the Display & Video 360 account. This approach ensures that the brand's messaging, creative elements, and overall presentation are standardized, contributing to a strong and unified brand presence across different campaigns and initiatives.
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