As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company's brand guidelines. Within the account hierarchy, what's the highest level you'd choose?

The correct answer is Partner and advertiser. Universal brand controls, such as brand safety settings and content exclusions, are most effectively applied at the highest possible levels in the Display & Video 360 (DV360) account hierarchy to ensure consistent enforcement across all campaigns and insertion orders. The Partner level is the highest, encompassing multiple advertisers, and the Advertiser level is the next highest, containing multiple campaigns and insertion orders. Applying controls at these levels ensures they cascade down to all subordinate elements. Line item, campaign, and insertion order are lower levels in the hierarchy. While you can set brand controls at these levels, doing so would require redundant setup for each individual element, increasing the risk of inconsistencies and errors, and defeating the purpose of universal brand controls.