Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?
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Correct answer: Advertisers.
Why this is the answer
Advertisers should begin the deal negotiation for exchanges integrated with Deal Sync in Display & Video 360. This is because Deal Sync is a feature designed to streamline the programmatic direct deal process, allowing advertisers to initiate and manage negotiations directly within the platform. Publishers are on the receiving end of these negotiation requests. Representatives from Display & Video 360 facilitate the platform's functionality but do not initiate specific deal negotiations. While both advertisers and publishers are involved in the overall deal process, the initiation within Deal Sync specifically falls to the advertiser.
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