Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Optimize for clicks
Optimize for completions
Optimize for conversions
Optimize for time spent on-screen
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Explanation: Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
Explanation: In the context of Display & Video 360, to prioritize showing the ad that viewers watch to the end most often for a documentary film promotion, the recommended video creative optimization strategy is to "Optimize for completions." By selecting this option, the platform will automatically adjust the campaign settings to favor the promotion of the video ad that has a higher likelihood of being watched until the end by the audience. This optimization approach aims to maximize the number of users who complete watching the entire 30-second promo video, aligning with the client's goal of identifying and showcasing the most engaging and compelling content to the viewers.
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