Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They'd like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
They should use the reach planning tool.
They should use the forecasting tool.
They should use the insights tool.
They should use plan workspace.
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Explanation: Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
Explanation: In the context of Display & Video 360, to understand the campaign exposure for a specific demographic, such as adults between 18 to 64 years old, your colleague should utilize the "reach planning tool." This feature allows advertisers to plan and estimate the potential reach and frequency of their campaigns, providing insights into how effectively they can target and engage the desired audience. By leveraging the reach planning tool, advertisers can optimize their campaigns for maximum exposure among the selected demographic, ensuring that the novel's promotional content reaches the intended adult audience within the specified age range.
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