A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?

The marketing executive should run an instant report. Instant reports in Display & Video 360 are designed for immediate data retrieval, allowing users to quickly view campaign performance metrics directly within the platform without the delay of generating and downloading a file. This is ideal for routine, quick checks. Keyword reports are specific to keyword performance, not general campaign analysis. Offline reports are designed to be downloaded and analyzed externally, which contradicts the need for immediate, in-platform viewing. Basic reports are a type of report but don't specifically emphasize the "instant" aspect of immediate data access within the UI as much as the dedicated instant report function.