A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
Cross-environment conversions
Conversion tracking
Same-device measurement
Open measurement software development kit (SDK)
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Explanation: A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
Explanation: To determine how many shoppers, who initially viewed the ad on a mobile app, later made purchases using their personal tablet, the appropriate Display & Video 360 measurement to use is "Cross-environment conversions." This measurement tracks conversions that occur across different devices and environments, providing valuable insights into the effectiveness of the advertising campaign across various platforms. By leveraging cross-environment conversions, the clothing company can gain a comprehensive understanding of the customer journey, allowing them to optimize their advertising strategy for enhanced performance and audience engagement. This measurement approach helps advertisers bridge the gap between different devices and assess the overall impact of their campaigns on consumer behavior.
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